“At AutoStore, we are dedicated to helping brands like SoftMoc enhance their through automation and intelligent software. By implementing our high-density storage system, SoftMoc gains greater efficiency, faster order processing, and a scalable solution that supports future growth. This project demonstrates how automation can drive operational excellence while also supporting sustainability efforts,” said Parth Joshi, Chief Product Officer at AutoStore.
In a highly competitive retail environment, optimizing warehousing and fulfillment processes is critical. Bert Krista, Founder at SoftMoc Inc., emphasized the strategic importance of the project: “In a very challenging and competitive retail landscape, fulfillment and warehousing efficiencies are at the forefront of SoftMoc’s plans. Working with AutoStore and Element Logic has enabled us to design a solution that will help SoftMoc reduce occupancy and labor costs while increasing operational efficiency.” The new fulfillment center, powered by AutoStore and integrated by Element Logic, will feature nearly 100,000 bins (425mm), 42 R5+ Pro Robots, and 8 Carousel Ports, ensuring rapid, high-accuracy order processing. The system is seamlessly integrated with a 3,225-foot conveyor network for picking, packing, and shipping, optimizing workflows for peak efficiency.“
This solution not only enhances operational efficiency but also reinforces SoftMoc’s ability to deliver exceptional service to their customers,” said Stephen Sparks, Senior Account Executive at Element Logic. “The rapid timeline of this project showcases our team’s dedication and the power of collaboration in achieving great results.”
By leveraging AutoStore’s intelligent software and modular automation, and with the expert integration by Element Logic, SoftMoc ensures its fulfillment center is future-proof, allowing for seamless expansion as customer demand grows. With an average bin retrieval time of just 27seconds and proven industry-leading throughput, AutoStore’s solution positions SoftMoc to meet and exceed customer expectations.
For more information on AutoStore’s latest technology, visit www.autostoresystem.com.
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Media Contact:
Patrik Wallgren, AutoStore, patrik.wallgren@autostoresystem.com
About AutoStore:
AutoStore™ holds a simple yet powerful vision: to store and move things for everyone, everywhere. Founded in Norway, we've grown into a global technology company. AutoStore uses advanced software to automate and orchestrate order fulfillment. Our goal is to ensure orders arrive faster than ever, with minimal environmental impact. That’s how we help brands exceed customer expectations.
We have more than 1600 systems in nearly 60 countries, and we grow continuously as a community of employees, partners, customers, suppliers, and connected technologies. Automation should make life easier, and by listening carefully to our community, we innovate to meet the industry’s most complex needs. With AutoStore™, brands gain speed, efficiency, and improved workplaces. And much more floor space.
AutoStore – moving things forward
